Reuben is a purpose-driven HR leader who believes that people are the core of every thriving organization. Passionate about fostering high-performing, engaged workplaces, he champions a people-first approach, ensuring that HR is not just a function but a strategic enabler of business success.

With over 15 years of diverse experience spanning local, regional, and global roles, Reuben has built a strong track record in talent management, leadership development, and strategic HR business partnering. His expertise is backed by a dynamic career across multinational industries, from Oil & Gas and FMCG to Automotive, where he has led transformative people strategies that drive both performance and culture.

In his current role as General Manager of Human Relations at Mercedes-Benz Malaysia, Reuben is a key member of the Southeast Asia II senior leadership team. He spearheads the people development strategy, culture transformation, employee experience, and diversity & inclusion efforts across all locations, ensuring that the organization not only attracts top talent but also nurtures and retains them in an environment where they can thrive.

Beyond his corporate role, Reuben is deeply committed to lifelong learning and personal growth. As a practicing life coach, he empowers individuals and communities to harness their strengths and achieve their full potential. A passionate advocate for health and well-being, he integrates these principles into his leadership approach, fostering a culture of holistic development and resilience.

Reuben’s vision is simple yet profound—to create workplaces where people feel valued, inspired, and empowered to excel.