Tasha is an accomplished leader in branding, digital and sustainability communication. With
a passion for purpose-driven brand strategies, Tasha has built a reputation for her keen ability to drive innovative branding and digital strategies.

She holds a degree in Law and a Master’s degree in Social Science from Oxford Brookes
University, UK, as well as a Master’s degree in International Business & Finance from the
University of Westminster, UK.

In the early days of her career as a Senior Brand Manager at Nestlé Group, Tasha played an
instrumental role in shaping brand strategy and execution for leading products. Her expertise
and business acumen propelled her to an international stint at Nestlé’s headquarters in
Vevey, Switzerland, where she further strengthened her skills in global branding strategy.
Tasha earned her reputation as a dynamic strategist and leader as she undertook three
pivotal roles at Ipsos Group, overseeing Marketing & Communications, Business
Development, and Client Organisation. She managed key clients, including Nestlé, Bank
Negara, and several Malaysian ministries, while also playing a crucial part in the strategic
development of Ipsos’ brand growth and in strengthening its core brand value.

A testament to her astute leadership, Tasha was named Sunway’s first-ever Chief Brand
Strategy Officer to lead Group Brand Marketing and Communications, comprising an
extensive portfolio of Sustainability, Brand Communications, Corporate Responsibility and the Jeffrey Cheah Foundation. In today’s increasingly digital landscape, Tasha emphasises the power of cross-channel
communication by aligning Sunway Group’s PR, social media, internal communication, and
engagement strategies under a unified brand voice that ensures consistency, authenticity and
impact across local and global markets.
Tasha's wealth of experience includes her longstanding tenure with the British Malaysian
Chamber of Commerce (BMCC) as executive director and board member. Tasha is the first
female deputy chair of BMCC, a position she still holds.